Abby Gruetman is a Fort Wayne-based entrepreneur, and if you ask her what her business is, she’ll describe it as “a safe environment to release emotions and adrenalin and have fun.”
Meet All the Rage. Also known as a smash room, a rage room is a business where people can vent otherwise destructive emotions in a controlled way by breaking objects in a safe setting.
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Exterior shot at All the Rage, 2307 Spy Run Ave.
The trend began in Asia and spread to Europe before coming to the U.S. In August 2019, Gruetman and her business partner, Brianna Dailey, opened All the Rage on Spy Run in Fort Wayne, making it northeast Indiana’s first rage room experience.
“Rage rooms have been experiencing massive success in larger cities across the country for years,” Gruetman says. “We decided it was time to bring this exciting experience for Fort Wayne.”
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Owners Abby Greutman, left, and Brianna Dailey at All the Rage, 2307 Spy Run Ave, Fort Wayne, IN 46805.
How It Works
Whether you're stressed at your job, you want a respite from studying, you’re looking for a fun date, or you want an unconventional way to lament Valentine’s Day, come ready to rage.
Participants can book a time slot online or when they arrive at the business on the corner of Spy Run and East State Blvd. All the Rage provides breakable materials, a safe room to break them in, and baseball bats for smashing. Best of all, the professionals do the cleanup once the breakables have served their therapeutic purpose, so you can de-stress without the mess.
The business is sustainable, too.
“We recycle as much as possible,” Gruetman says.
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Customer Scott Zent smashes an object in his rage room.
Custom rage sessions range from a 15-minute “Cut Loose” segment to a 40-minute “Let’s Rage” riot fest. Each room comes with an adequate supply of things to destroy, and for a small fee, participants can handpick extra breakables to add to their experience.
Have something personal you’d like to destroy? Bring your own approved breakables for a BYOB (Bring Your Own Breakables) session. (The Valentine’s Day opportunities just keep going.)
All the Rage accepts a variety of objects and overflow from the public and businesses for inclusion in their smashable inventory. Individuals and businesses can drop off breakables, wooden side tables, small pieces of furniture, and flat-screen TVs.
Find a list of the items All the Rage will receive on their Facebook page.
Safety First
While there are many reasons customers may want to break things, Gruetman reminds visitors of the rage room’s purpose.
“This is not anger management, or a replacement for therapy,” she says. “You don’t have to be angry to come in; This is cardio, and a way to let loose.”
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Customer Scott Zent prepares to go into his rage room.
For each guest, All the Rage provides safety masks, coveralls, and gloves. To enter rage rooms, participants are required to be at least 18-years-old, wear closed-toed shoes, and sign a waiver.
“Safety is our first priority, but we don't sacrifice any of the fun,” Gruetman says. “You can have up to two people in each room. Groups can be broken into separate rooms.”
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Owner Brianna Dailey puts on a protective suit at All the Rage.
Prior to opening All The Rage, Gruetman served as a foster care case manager. She explains that she and Dailey both have backgrounds in psychology and care about the mental health of the Fort Wayne community.
While there is a little evidence to suggest the medical value of breaking things yet, as rage rooms become popular around the nation, the pool of information is growing, CNN reports. If nothing else, rage rooms offer customers an often-satisfying way to channel negative energy and cope with anxiety. After all, there are medical benefits to expressing emotions rather than keeping a lid on them, and the popularity of rage rooms nationwide is telling.
One review on All the Rage’s website says: “This experience was a complete stress reliever. I would book this over a massage any day of the week.”
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Abby Greutman hits a pot with a baseball bat at All the Rage.
“We understand the importance of taking a break from daily routines to de-stress while having fun,” Gruetman adds. “All the Rage is an enjoyable and do-able way for the community to take better care of themselves.”
Future Growth
Gruetman and Dailey anticipate their business will be a catalyst for open conversation about the toll of stress on our community. They believe solutions to pent-up frustration are available.
“We can live healthier lifestyles,” Gruetman says.
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Brianna Dailey throws a glass at the target at All the Rage.
As All the Rage expands, they are adding community space and menu options to accommodate parties and team building. Throwing paint for splatter parties offers an opportunity for kids and adults to play while getting messy.
In addition to bringing All the Rage to Fort Wayne, Dailey plans to eventually open an animal rescue for senior dogs and cats in the area. Gruetman wants to establish a women's home to help victims of human trafficking reclaim their lives and reintegrate into the community.
Learn more
For more information, or to book a smash room, visit All the Rage's website. Groups of 6+ get a discount of 10 percent, and 12+ get a discount of 15 percent.
Facebook: https://www.facebook.com/alltheragefw/
Email: [email protected]
Location: 2307 Spy Run Avenue
Fort Wayne, IN 46805
Hours
Tuesday: Wednesday: 3:00 p.m. – 10:00 p.m.
Thursday: 5:00 p.m. – 10:00 p.m.
Friday - Saturday: 1:00 p.m. – 10:00 p.m.